Dirk-Jan Herman Arts, Chief Executive Officer, OMG Holdings (Thailand), Asia’s leading retail- and marketing solutions provider whose subsidiaries are; ActMedia Thailand, DemoPower Thailand, U-Marketing International, and K2 Insight, said
“We invest heavily in training and the DemoPower Academy is for all full-time staffs and part-time promoters. To delivera brand’s message to promoters effectively, we developed many core modules such as Food Hygiene & Safety, Selling Skills, and Service Excellence. With more than 25 years of experience, we have executed more than 55,000training, covering 300 international brands and 450,000 promoters nationwide. As some training requires role play, practice and to nurture a sense of belonging, we also increased the number of offline workshops. Since 2017, DemoPower has opened 3 hubs in Chiang Mai, Khon Kaen, and Surat Thani due to the fast growth in Up-Country. We pride ourselves on being able to deliver the same service quality and affordable cost in all provinces. It also enables us to deliver a better ROI for our clients and understandings of the brand and product benefits. We engage more than 40 million unique shopper engagements per year with millions of converted shoppers.”
Dirk-Jan continued “We are living in the digital age; therefore, DemoPower Academy develops a modern training model to keep up with events at all times by developing specific programs. In recent years, we have taken advantage of Cloud-Based technology, with our Online Academy, allowing trainers to use tablets and even smartphones to do training. It works both online and offline, has given us a nationwide presence covering 60 provinces. Online dashboards allow our Quality Control (QC) and Management teams to monitor compliance and test results interactively.
Nowadays, marketing investments can be measured and there is a lot more emphasis on Return-On-Investment (ROI). We have adopted by training our promoters and field managers how to activate interested shoppers, and boost sales at the point of purchase.
Aside from investing in human skills, DemoPower actively promotes equality and inclusiveness, providing social security welfare for all promoters including part-time staff. We prioritize recruitment for full-time back-office roles amongst our promoter pool. The career opportunities have already been piloted by many departments with ex-promoters ending up as valuable associates and even managers in our Client Service, Creative, Operations andAcademy departments.”